Client | Role | Category | Industry |
Raven Challenge Software | Product Designer | Mobile App | Rewards & Sweepstakes |
Challenge
Raven is a mobile rewards platform where users complete simple everyday actions, like scanning a purchase receipt, to earn entries into cash and prize sweepstakes. The client came with only a concept, so the whole experience had to be built from zero: onboarding, challenge browsing, receipt verification, entry tracking, and cash withdrawal as one coherent flow. Every step also had to earn user trust quickly, since the app asks for purchase data and personal details.
Approach
- Brief. Translated the early-stage concept into a scoped product definition.
- IA & user flow. Structured the app into seven core areas and mapped the primary path from sign-up to cash-out first, so no dead ends existed before a screen was drawn.
- Wireframe. Blocked out low-fidelity layouts across the full flow to validate structure and hierarchy.
- Hi-fi & design system. Built the visual language and applied it across every screen in parallel.
Highlights
- 30+ unique hi-fi screens covering the full journey end to end
- Complete IA across 7 areas: Onboarding, Authentication, Home, Entries, Withdrawal, Settings, History
- Full design system: 5-color palette and Georgia + Arial type pairing
Result
The complete UX foundation, from onboarding through cash withdrawal, is in development on the client's side, with hi-fi screens, wireframes, and a documented design system as the team's single source of truth.
Made with Bullet